Project overview
In the summer of 2023, Tommy Hilfiger launched a campaign dedicated to waste recycling and the revival of past styles.This initiative aimed to blend sustainability with nostalgia, reflecting the brand's commitment to both environmental responsibility and classic fashion heritage.
What did I do
I proposed and developed the idea of an in-store activation where customers could take a selfie that would automatically apply an "ORIGINALS" banner overlay to their photo. This wasn’t just about taking a picture—it was about making each customer feel like a unique part of the Adidas story.
Project overview
In the summer of 2023, Tommy Hilfiger launched a campaign dedicated to waste recycling and the revival of past styles.This initiative aimed to blend sustainability with nostalgia, reflecting the brand's commitment to both environmental responsibility and classic fashion heritage.
What did I do
I proposed and developed the idea of an in-store activation where customers could take a selfie that would automatically apply an "ORIGINALS" banner overlay to their photo. This wasn’t just about taking a picture—it was about making each customer feel like a unique part of the Adidas story.
Project overview
In the summer of 2023, Tommy Hilfiger launched a campaign dedicated to waste recycling and the revival of past styles.This initiative aimed to blend sustainability with nostalgia, reflecting the brand's commitment to both environmental responsibility and classic fashion heritage.
What did I do
I proposed and developed the idea of an in-store activation where customers could take a selfie that would automatically apply an "ORIGINALS" banner overlay to their photo. This wasn’t just about taking a picture—it was about making each customer feel like a unique part of the Adidas story.
The results
In the summer of 2023, Tommy Hilfiger launched a campaign dedicated to waste recycling and the revival of past styles.This initiative aimed to blend sustainability with nostalgia, reflecting the brand's commitment to both environmental responsibility and classic fashion heritage.
The results
In the summer of 2023, Tommy Hilfiger launched a campaign dedicated to waste recycling and the revival of past styles.This initiative aimed to blend sustainability with nostalgia, reflecting the brand's commitment to both environmental responsibility and classic fashion heritage.
The results
In the summer of 2023, Tommy Hilfiger launched a campaign dedicated to waste recycling and the revival of past styles.This initiative aimed to blend sustainability with nostalgia, reflecting the brand's commitment to both environmental responsibility and classic fashion heritage.