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Tommy Classics Reimagined

Back

Tommy Classics Reimagined

Back

Tommy Classics Reimagined

Project overview

In the summer of 2023, Tommy Hilfiger launched a campaign dedicated to waste recycling and the revival of past styles.This initiative aimed to blend sustainability with nostalgia, reflecting the brand's commitment to both environmental responsibility and classic fashion heritage.

What did I do

I led the design of the project from its initial concept through to full development, overseeing every stage of the creative process. This included wireframing early concepts to establish the foundational structure, crafting detailed designs, and ensuring the final product aligned with the project’s vision. By collaborating closely with developers and the client, I ensured a seamless transition from design to implementation, delivering a cohesive and user-centered result.

Project overview

In the summer of 2023, Tommy Hilfiger launched a campaign dedicated to waste recycling and the revival of past styles.This initiative aimed to blend sustainability with nostalgia, reflecting the brand's commitment to both environmental responsibility and classic fashion heritage.

What did I do

I led the design of the project from its initial concept through to full development, overseeing every stage of the creative process. This included wireframing early concepts to establish the foundational structure, crafting detailed designs, and ensuring the final product aligned with the project’s vision. By collaborating closely with developers and the client, I ensured a seamless transition from design to implementation, delivering a cohesive and user-centered result.

Project overview

In the summer of 2023, Tommy Hilfiger launched a campaign dedicated to waste recycling and the revival of past styles.This initiative aimed to blend sustainability with nostalgia, reflecting the brand's commitment to both environmental responsibility and classic fashion heritage.

What did I do

I led the design of the project from its initial concept through to full development, overseeing every stage of the creative process. This included wireframing early concepts to establish the foundational structure, crafting detailed designs, and ensuring the final product aligned with the project’s vision. By collaborating closely with developers and the client, I ensured a seamless transition from design to implementation, delivering a cohesive and user-centered result.

The results

By intertwining fashion with a purpose, it sparked meaningful conversations about the importance of reducing waste and reimagining the lifecycle of clothing. Consumers were not just spectators but active participants, contributing to a collective effort to redefine sustainability in the fashion industry. This sense of inclusivity and shared responsibility created a powerful connection, reinforcing the idea that style and sustainability can go hand in hand to make a lasting impact.

453

Unique clothing items created

123%

Increase in instore sales

72%

Increase in email sign-ups

↓ Next project

The results

By intertwining fashion with a purpose, it sparked meaningful conversations about the importance of reducing waste and reimagining the lifecycle of clothing. Consumers were not just spectators but active participants, contributing to a collective effort to redefine sustainability in the fashion industry. This sense of inclusivity and shared responsibility created a powerful connection, reinforcing the idea that style and sustainability can go hand in hand to make a lasting impact.

453

Unique clothing items created

123%

Increase in instore sales

72%

Increase in email sign-ups

↓ Next project

The results

By intertwining fashion with a purpose, it sparked meaningful conversations about the importance of reducing waste and reimagining the lifecycle of clothing. Consumers were not just spectators but active participants, contributing to a collective effort to redefine sustainability in the fashion industry. This sense of inclusivity and shared responsibility created a powerful connection, reinforcing the idea that style and sustainability can go hand in hand to make a lasting impact.

453

Unique clothing items created

123%

Increase in instore sales

72%

Increase in email sign-ups

↓ Next project

© 2025 Joe Fowler - UI | UX Designer based in Leeds, UK. All rights reserved.

Lets chat

J.kennethfowler@gmail.com

  • Open for opportunities

  • Open for opportunities

© 2025 Joe Fowler - UI | UX Designer based in Leeds, UK. All rights reserved.

Lets chat

J.kennethfowler@gmail.com

  • Open for opportunities

  • Open for opportunities

© 2025 Joe Fowler - UI | UX Designer based in Leeds, UK. All rights reserved.

Lets chat

J.kennethfowler@gmail.com

  • Open for opportunities

  • Open for opportunities