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Project overview
The project delved into how integrating Digital Experience (DX) and Human Experience (HX) could create a stronger, more meaningful connection between the 1000 Originals campaign and the Adidas Originals brand. Digital engagement and authentic human interaction aimed to craft a strategy that would not only amplify the campaign's impact but also resonate deeply with the brand’s global community. This approach emphasised bridging the gap between technology and personal experiences to reinforce Adidas Originals' identity as a cultural and creative powerhouse.
What did I do
I proposed and developed the idea of an in-store activation where customers could take a selfie that would automatically apply an "ORIGINALS" banner overlay to their photo. This wasn’t just about taking a picture—it was about making each customer feel like a unique part of the Adidas story.
Project overview
The project delved into how integrating Digital Experience (DX) and Human Experience (HX) could create a stronger, more meaningful connection between the 1000 Originals campaign and the Adidas Originals brand. Digital engagement and authentic human interaction aimed to craft a strategy that would not only amplify the campaign's impact but also resonate deeply with the brand’s global community. This approach emphasised bridging the gap between technology and personal experiences to reinforce Adidas Originals' identity as a cultural and creative powerhouse.
What did I do
I proposed and developed the idea of an in-store activation where customers could take a selfie that would automatically apply an "ORIGINALS" banner overlay to their photo. This wasn’t just about taking a picture—it was about making each customer feel like a unique part of the Adidas story.
Project overview
The project delved into how integrating Digital Experience (DX) and Human Experience (HX) could create a stronger, more meaningful connection between the 1000 Originals campaign and the Adidas Originals brand. Digital engagement and authentic human interaction aimed to craft a strategy that would not only amplify the campaign's impact but also resonate deeply with the brand’s global community. This approach emphasised bridging the gap between technology and personal experiences to reinforce Adidas Originals' identity as a cultural and creative powerhouse.
What did I do
I proposed and developed the idea of an in-store activation where customers could take a selfie that would automatically apply an "ORIGINALS" banner overlay to their photo. This wasn’t just about taking a picture—it was about making each customer feel like a unique part of the Adidas story.
The results
The in-store installation at 565 5th Ave, New York officially launched on September 30, 2023 and it was a hit with store visitors; running successfully through to mid-December 2023. The installation seemed to really resonate with the visitors, who were eager to become one of the 1,000 originals.
254%
increase in store sales
32,540
user sessions
147%
Increase in email sign-ups
↓ Next project
The results
The in-store installation at 565 5th Ave, New York officially launched on September 30, 2023 and it was a hit with store visitors; running successfully through to mid-December 2023. The installation seemed to really resonate with the visitors, who were eager to become one of the 1,000 originals.
254%
increase in store sales
32,540
user sessions
147%
Increase in email sign-ups
↓ Next project
The results
The in-store installation at 565 5th Ave, New York officially launched on September 30, 2023 and it was a hit with store visitors; running successfully through to mid-December 2023. The installation seemed to really resonate with the visitors, who were eager to become one of the 1,000 originals.
254%
increase in store sales
32,540
user sessions
147%
Increase in email sign-ups
↓ Next project
© 2025 Joe Fowler - UI | UX Designer based in Leeds, UK. All rights reserved.
© 2025 Joe Fowler - UI | UX Designer based in Leeds, UK. All rights reserved.
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J.kennethfowler@gmail.com
Open for opportunities
Open for opportunities
Open for opportunities
Open for opportunities