Project overview
The project delved into how integrating Digital Experience (DX) and Human Experience (HX) could create a stronger, more meaningful connection between the 1000 Originals campaign and the Adidas Originals brand.
Digital engagement and authentic human interaction aimed to craft a strategy that would not only amplify the campaign's impact but also resonate deeply with the brand’s global community. This approach emphasised bridging the gap between technology and personal experiences to reinforce Adidas Originals' identity as a cultural and creative powerhouse.
What did I do
I proposed and developed the idea of an in-store activation where customers could take a selfie that would automatically apply an "ORIGINALS" banner overlay to their photo. This wasn’t just about taking a picture—it was about making each customer feel like a unique part of the Adidas story.
